Thank You pages are essential in every marketing campaign or sales funnel, yet they are also one of the most underestimated tools. Business owners and online retailers use it after various instances in the customer journey. Usually, they are sent out or designed as a pop-up after a customer purchases a product, downloads a lead magnet, or signs up to an email list. The general thought is that Thank You pages are better than confirmation messages because they show gratitude. Yet, a lot of brands miss huge opportunities by not optimizing their Thank You pages well.
When built and optimized efficiently, Thank You pages can be powerful tools for boosting customer loyalty. Retailers can use them to:
- nurture new customers
- build a good first impression about your brand
- give additional information to new customers about your business
- redirect them to other content such as your website or blog
- prompt customers to take certain specific actions that will ultimately make them more loyal to your brand.
This post will explore the best ways to boost customer loyalty with the use of Thank You pages.
Offer additional resources
As mentioned above, Thank You pages or emails are sent when a person buys from your online store or signs up on your newsletter. Taking these actions indicates that the person is interested in your products as well as the brand. Hence, this is the right time to provide them with additional resources that add value to their results. Instead of just sending a thank you, use this opportunity to nurture loyalty by offering them valuable resources to help customers enjoy that product or service better.
For instance, if the customer just downloaded a lead magnet, you can provide a link to additional content in your Thank You page around the same topic, which adds even more value to the recent download. Likewise, if you have a blog post or review about a particular product, provide this information on the Thank You page as a way to add value to the product. The key here is to provide helpful, valuable content that will make sense to the customer’s journey and encourage them to engage with your brand.
Prompt them to take a secondary action
Thank You pages work like follow-ups. It is your second interaction with the customer after they have taken a profitable action with your business and presumably your quickest means to gain their attention again. You want to use this chance to enable them to take a secondary action that keeps them engaged with your brand in the long term. For instance, in a Thank You email or pop-up page, you can ask customers to create a user account with your store, follow your social media platforms, add a review or testimonial about the product they just purchased, or fill a feedback survey. All these secondary actions are highly profitable to your brand in boosting loyalty and helping you improve your business. It also helps customers get to know and interact with your brand more, eventually increasing their trust and loyalty to your brand.
Promote an irresistible offer/reward
Promoting an irresistible offer on your Thank You page is probably one of the most strategic ways to increase customer loyalty. In an age where personalization is thriving, customers generally expect brands to meet their demands by creating personalized, valuable offers that can help them. Research shows that about 80% of shoppers will be more inclined to purchase from a brand that provides a personalized experience. Again, personalized calls-to-action can convert 42% more leads than generalized offers. As a business owner or online retailer, you can increase your conversion rates and build a more loyal following by incorporating irresistible offers into your Thank You page. For instance, you can entice customers to order again within the next three days by offering them a free item that compliments that product. You can also decide to bundle some products based on their personalized preferences and offer them at a discounted price. No matter how small the discount might be, customers will appreciate the gesture and the personalized experience you have given. Hopefully, they will become repeat customers and more loyal to your brand.
Promote your Loyalty/Rewards Program
To increase customer loyalty, you certainly need a loyalty or rewards program. Using a Thank You page or email to invite customers to join your loyalty program is a strategy worth pursuing. Show them the rewards and perks they can gain from your program on your thank you page and include a call-to-action button that prompts them to join immediately. It is one of the most effective means to get more loyal members because a Thank You page already sends the message that your brand appreciates the customer’s patronage. Presenting the benefits of your loyalty program to them at this stage further highlights how much your brand values its customers. Not only will they jump at the opportunity to earn more rewards for shopping, but they will get more emotionally attached to your brand for making them feel special during their first interactions.
The last yet one of the most vital things your Thank You pages should have is guidance on what to do next. Never underestimate how much your customers need this. It is a bad experience for customers to visit your website, fill in their information to either get a free lead magnet, purchase a product or sign up to your mailing list and not receive any guidance on what to do or expect next. The last thing you want to do is make your customers feel confused with no idea about what to do or go next to find the solution they need. While thanking first-time customers for completing certain actions, ensure that you brief them on what to expect from your brand. For example, if they subscribed to your mailing list, brief them on the kind of content to expect. Likewise, if they purchased a product, you can let them know the estimated time they will receive the item or announce how you’ll be suggesting some personalized products to them every month. Your audience will be satisfied with the clarity and develop a good amount of trust in your brand, increasing their loyalty upon your delivery.
With these strategies, there is no reason why you cannot start creating amazing Thank you pages that boost conversion rates, increase sales, and increase customer loyalty in the long run.