In ecommerce, purchase frequency defines how often a customer purchases from your store in a given year. For example, if your store's purchase frequency is 3, a customer will order from you thrice in a year on average. The higher the purchase frequency, the better it is for your online store's success. Therefore, purchase frequency plays a big part in explaining your CLV. This infographic summarizes our research on ecommerce loyalty and purchase frequency by industry. Knowing your industry purchase frequency will help you understand where you stand and determine if you should invest more in increasing your shop's purchase frequency.
If you find this infographic helpful, you should also check the infographic on average order value to determine how you stand against your industry average.