The Average Order Value, also known as AOV, is a critical metric for your store. It gives you the average amount a customer would spend per order. It is also a necessary metric to calculate your CLV. While there are many ways to improve your AOV, it is essential to note that it depends on your product category and industry. Some industries will have a higher AOV than others. This infographic helps you find out the average order value of your industry and help you benchmark your store's statistics to know where you stand.
If you find this infographic, you should also check the infographic on customer purchase frequency to determine how often you should expect repeat purchases from your customers in a given year.