When it comes to building a strong network, it is undoubtedly one of the hardest things to do on Twitter and the most important thing to do if you want your services or products to reach a large number of people. We can agree that unless you are already famous, it can be very challenging to build your network without putting in some hard work. Some entrepreneurs increase their followers by using third-party apps but if you want to grow your network with an organic approach then you are at the right place. Using an organic approach will give you the audience who are really interested in your services or products. While we quickly want to grow our following, always remember that quality is better than quantity. In this article, we will provide you with actionable ways to help you build a network which will go a long way to help you increase conversion rates.
This post is part of a series of posts on how to sell more online using social media. Each social network has a different selling point. You can diversify your marketing strategy by selling on more than one channel. Here is a list of how to promote your products on each social network:
- Facebook Marketing: Use services like Facebook Shop, Messenger, or Facebook Ads to boost your sales.
- Pinterest Marketing: Take advantage of the most ecommerce centric social network to let potential customers discover your products through pins.
- Snapchat Marketing: Seize the opportunity of marketing on one of the less busy social channels.
- Instagram Marketing: Make the most of the social network which has the highest sales conversions.
Why Do I Need to Build a Network on Twitter?
Having a strong network on Twitter has its own advantages; from creating brand awareness, increasing organic SEO, increasing web traffic, promoting your product, increasing sales, to better user engagement. What is the essence of generating content and tweeting about your products or services when there is no one to actually view or make purchases?
Here are some ways to help you grow the network that you need in order to market your products or services effectively to these people;
Optimize your Twitter bio
Make sure it is presentable, not lacking relevant information and that it represents you and your business. You can also include a link to your website so that anytime someone visits your bio it’s easier for them to get access to your website. Change your bio as and when you have events or sales promotion if any. You can also check out well-known businesses in your industry to see how they optimized their bio.
PrettyLittleThing have included a channel for inquiries and a link to their website on their Twitter bio. Their bio is customer-service friendly and doesn’t everyone like that?
Share amazing content
You have to create content that people want to read, click or retweet. Generate high quality, relevant content. It doesn’t have to be yours always. You can use the 80/20 rule for social media. 80% of your content should be informational and entertaining, whilst 20% should be on self-promotion.
Here is an idea of what most of your posts should look like if you are an online retailer that deals in clothing for example. 80% of your content can be about; posting current fashion trends, sharing fashion tips – for body type, age, among others, and sharing all other fashion-related articles. 20% of your content can be on offering rewards, discounts and special gifts, spotlighting select items in your store, and posting new arrivals to watch out for.
There are quite a number of creative content you can generate. Look at what best works for you. However, this doesn’t mean you’ll be promoting your products or business any less. If you think there is a need to promote your business all the time, just make sure to pair it with informative or entertaining content.
There are no two ways about this. Follow people with similar interests. Use Twitter’s “who to follow” list, based on your activity on the site. You need to have an idea of who your followers are. Make sure that your services or products match their expectations. What you can do is to set a target – to follow for example 100 people per day. You’ll definitely get a number of people to follow you back. Come up with ways to get those who haven’t followed you back to follow you. If they still don’t follow back after countless attempts, unfollow them and make room for others.
The more you are on, the more you will engage with people. Tweeting constantly is key to generating more followers. Like many entrepreneurs and businesses, the problem now is how much time you are willing to spend. You can dedicate time and equally save time by using Lotus. This app allows you to automatically tweet when you post a new product in your shop. You don’t have to spend a lot of time tweeting anytime you have a new product, while you can exert that time on growing your following. Posting regularly will increase your engagement and visibility, thus increasing your follower count which will drive sales.
Engage with contests
Running contests is a great way to grow your audience and attract sales. Take a look at KFC’s contest for example; on August 27th, KFC announced its first annual Colonel’s adult coloring competition on Twitter, where people were to download a template, color it and post it with the hashtag #adultcoloringcompetition and then tag @KFC. The winner was announced on 2nd October and given a custom portrait in her Colonel best. Your gift or reward doesn’t have to be huge or very expensive. Just know that no matter what it is, running contests create visibility and will attract people to your business.
Offer exclusive deals
Give people a reason to use your services or purchase your products. People will be attracted or continue to use your services and purchase your products when they know there is something in it for them. They can even go to the extent of inviting friends and family members to follow your account. As a retailer, you can use a customer loyalty program like Beans to for example give extra points to customers who are following you on Twitter. This will help you stay connected with your customers in the long-run.
Create a visual testimonial
Since our human inclination attracts visual content more than texts, convert your testimonials or reviews if any, into nicely designed images. This will attract people to your post. You can also post screenshots of the testimonials and reviews that you get from your customers. People tend to believe you more when they can see how your services or products have helped others.
An example of visual testimonial and reviews for WPBakery Page Builder
Finally, remember that it will take time. Rome wasn’t built in a day. Keep engaging and interacting with others. Be compelling, strategic and attractive.