With about 150 million active users every month, Snapchat is becoming one of the most popular apps for sharing pictures and also messaging people. It has recorded a faster growth in the past five years than Facebook, Twitter and Instagram. Quite a number of businesses are now taking advantage of its visual storytelling to promote and market their businesses. Despite its popularity, there are still a number of people who do not know how Snapchat works and how they can use this amazing platform to drive sales for their businesses.
This post is part of a series of posts on how to sell more online using social media. Each social network has a different selling point. You can diversify your marketing strategy by selling on more than one channel. Here is a list of how to promote your products on each social network:
- Facebook Marketing: Use services like Facebook Shop, Messenger, or Facebook Ads to boost your sales.
- Twitter Marketing: Leverage Twitter network to attract new leads through exclusivity, contests, and customer testimonials.
- Pinterest Marketing: Take advantage of the most ecommerce centric social network to let potential customers discover your products through pins.
- Instagram Marketing: Make the most of the social network which has the highest sales conversions.
You find a lot of people asking why they should post a product only for it to disappear after 24 hours. The good side to this that they don’t realize is that this feature creates a compelling reason for followers to return on a daily basis. For instance, if you retail in bags and shoes, you’ll get followers coming back to see if there are any new sets of shoes or bags that they may like or want to purchase.
It is worth pointing out that before anyone would follow you on Snapchat, they need to be sure that there’s something in it for them. This means that you have to give value to the products or services you’re offering. Your products should be of great benefit to your audience. Now that you have a bit of insight into how Snapchat works, let’s get you started on how you can use this amazing channel to maximize and boost sales for your business.
Set Up An Account
The first thing to do is to create an account and set it to public so that anyone at all can follow you and see the content you post. Make sure all your settings are changed so that you do not have to worry about adding people back anytime someone follows you. You can change this in the ‘Who Can’ section in settings. Make sure your ‘Who Can View My Story’ is put on ‘Everyone’ instead of ‘My Friends’.
Create A Custom Snapcode
You can create a snapcode from any link – website, YouTube, Instagram and other channels you can think of. To create a snapcode, you need to go into your settings, put in the URL of where you’d like people to go, add a picture of yourself or a logo of your business and then save to your camera roll. Anyone who scans it will be sent to the URL you put in. Referring people back to your website using a snapcode is an affordable way to get more customers for your business. Share your snapcode and Snapchat username on Facebook, Instagram, Twitter, and all other social media channels.
Leverage Influencer Marketing
There are a number of influencers out there who will be willing to promote your products or services. By leveraging influencers, you can reach a much bigger audience and it also serves as a quick way for you to grow your own audience. Influencers help you spread awareness of your brand to a demographic that can be difficult to reach. You need to approach influencers who have a large following and then ask them to help you promote your product. Some influencers would take a fee and some wouldn’t, and this all depends on who you approach. Do a research to find out their Snapchat handles and email addresses and then send them a proposal or send them a direct message. What you want from them at the end of the day is for them to be able to promote your business in their stories to their audience.
Create Contests and Promotions
Offer promo codes or coupons to followers who are actively engaged in your posts or who watch your Snapchat stories on a regular basis. Using promo codes on Snapchat can lead to success because of how high the rate of engagement is. Snapchat is an awesome platform for creating promotions or contests because you can leverage urgency to boost engagement and it is also the best platform to promote limited offers. It could be anything at all. Who doesn’t love giveaways and discounts? Come up with creative ways to keep your customers coming back for more. With this, you are sure to increase your customer loyalty and that is a necessity for success in your business.
Use Snapchat Stories
The average user opens Snapchat over 25 times a day. Using stories is a great way to market your services or products because they disappear after 24 hours, which creates a sense of urgency to Snapchat. People wouldn’t want to miss any updates and so will make it a point to view your content whenever they have the chance, and especially when your products or services are of value to them. There are a number of different approaches that you can take with stories to build your brand. This all boils down to your creativity.
Provide Access To Live Events & Behind The Scenes
You can use Snapchat for launching your products – give your audience a glimpse of your product before its release. You can use this platform to celebrate milestones, showcase trade shows or any other event that is happening in your business. People are excited to have a more authentic view of what is actually going on at an event or in your store. Providing your audience direct access to live events will keep your audience engaged with your business. You can also provide your audience with behind-the-scenes videos and pictures. Taking your viewers behind the scenes will give them a feeling of belonging because they will feel like they’re part of whatever that is happening in your store. Show off your business by posting creative and fun content whilst also educating customers and your audience in general.
Snapchat has a wide range of features for your business to grow and this platform is all about branding, creativity, authenticity, and building connections on a deep and personal level. With all of these mentioned tactics you are sure to boost sales for your business and drive conversions. Despite the fact that there are now a lot of people using Snapchat, very few businesses are using it for brand awareness so this is an opportunity to benefit from and use to your advantage.